Archive for July 11th, 2010

With modernization of the workplace, there is a huge change in the expectations of employees. Whether at the shop floor or at the boardroom, the employee seeks more than job satisfaction or monetary rewards. Adopting the approach of paying higher and higher cash pay does not help because the post tax benefits to the employee in such a case are minuscule. It could damage your bottom line too. Gift incentives are an attractive method of beating the mental fatigue brought on mechanization and stressed-out working styles.


What are gift incentives? Put simply, they are bargains in shopping, leisure and hospitality. A scheme of gift incentives covers benefits offered to the employees for acquiring otherwise expensive items like jewelry, durables etc. It could also be discounts in restaurant bills or hotel accommodation.


Any incentive scheme operates on the principle of results related to recognition. Therefore, a gift incentive scheme is also tailored to boost employee motivation and sustain performance. Where the employee meets or exceeds the stipulated targets, whether financial or sales, he or she is awarded the incentives.


Employers usually tie up with commercial establishments that specialize in gift services. Gift incentives can range from simple flower and card delivery on the occasion of birthdays and anniversaries to more expensive all-paid holidays at exotic destinations. Gifts on festive occasions like Christmas or regular parties with whole families keep the employees and their families bonded together.


A successful incentive scheme should have the following characteristics:

ØIt should be transparent, consistent and timely.

ØIt should match recognition with the results achieved. Otherwise, it can be a great source of employee unrest.


Every incentive scheme confers the following benefits to the employer:

ØA tangible method of boosting employee morale

ØIt gives a sense of decorum in the employer-employee relationship. A rather remote incentive check in a sealed cover is not appreciated much but a gift voucher given in front of assembled colleagues does great to one’s ego.

ØBy including family in most of the benefits, the personal needs are also met.

ØCost of incentives is lower because of discounts in corporate deals.


There are specialized gift services companies that offer gift solutions for every occasion. You only need to keep your budget and the specific needs of your employees in mind. They would help you with identifying the right kind of gift incentives and also take care of administering them.

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French heiress affair is half drama, half farce You couldn’t make this stuff up. The political funding scandal gripping France is a thriller mixing the high drama of Corneille and the farce of Moliere. Read more on Reuters via Yahoo! News

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In any given month, there will be an Internet website that offers magazine subscription discounts that are so low, they are free to the consumer. These free subscription offers are termed free trade publications subscriptions. Of course, this free offer is only offered to people that have already spent money on a subscription to the Internet magazine marketing website that is sponsoring the free offer.

These marketing companies are offering you a free trial to a magazine, and ask for your credit card information too. If you provide that pertinent information, then you are entering a zone where magazine subscription discounts seem to go out the window. When the free trial is over, which is probably 30 days or 60 days, the magazine marketing website will automatically renew your subscription for a year and charge your credit card for your new subscription.

If you do not catch the transition on your credit card statement, then you will be unaware that you were charged for the free magazine subscription discounts. You might have taken advantage of more than one magazine in their initial free offering, and you will be charged for all of those magazines, once your free trial magazine subscription discounts end.

Another way to get ill-conceived magazine subscription discounts that you did not know were not discounted at all is to send someone a gift card for a magazine subscription. There is always a card for them to fill out when they start their subscription, or an 800 number they need to call to get it started. At this time, the company requests the credit card information, and the gift giver begins to look like a real cad.

There are memberships that can be found on the Internet that are legitimate and offer magazine subscription discounts. These discounts are genuine due to the size of the membership that is enrolled in their magazine selling company. They are in business to sell magazines.

These magazine marketing companies are amply rewarded for selling the magazine, the products listed in the magazine, or for advertising the magazine name on their website. Sometimes these rewards cascade on one another and the company benefits by one or two of them on the same magazine. These companies pass these discounts on to their members, and keep a small portion of the profits themselves.

There are no catches, no charges, and they are not kidding. They just want to advertise the magazines and get their money for doing so. When you buy several of the magazines, everyone wins from the proposition. These paid subscription services do not charge your credit card until you receive your magazines, and do not renew the subscription to that magazine until you fill in a card to do so on their website.

These magazine subscription discounts services have customers who trust them, and that makes them more willing to buy other magazines from the company. When people can see reviews of the subscription service they are a member of, and view positive marks throughout, then those people will want to continue doing business with that company. It’s all a part of providing good customer service.

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